One of the most amusing news stories to come out this week amidst the riots havoc and the world economy going to hell, has been Abercrombie & Fitch offering Jersey Shore’s Michael“The Situation” Sorrentino cash in exchange to NOT wear their brand. Amazing.
Not your trad Abercrombie boy...
Apparently the ab-obsessed neanderthal from MTV’s reality show was seen to be “cheapening” the clean-cut preppy image of Abercrombie & Fitch. I wonder if luxury fashion brands Marni and Louboutin would feel the same about their fame hungry WAG patrons?? Anyway, the idea that The Situation has been approached to not wear certain clothes is brilliant. Imagine if this could be applied to all crap celebrities. Big Brother rejects, X Factor fall-outs and scripted reality show losers would be banished from looking good and banned from dressing too well for their own good.
Imagine if the people you date were also not permitted to look good whilst committing foul play. You could even write to the brands and explain why a particular person is damaging their image in the marketplace.
Dear Mr. Dolce & Mr. Gabbana,
I went on a date with a boy who looked amazing in your classic blazer but turned out to be an absolute ratbag with poor etiquette. I don’t think he epitomises the D&G customer and is doing significant damage to your brand in his representation of it.
Thank you.
I mean, it’s false advertising surely? To look amazing and behave so badly… We should all band together and wholeheartedly support “reverse endorsement”. The old saying “never judge a book by its cover” has never rung so true. It’s always a plus when someone looks great in what they wear but if they prove truly awful to date, you would have rather they has shown up [insert ridiculous outfit here] and you could have cut your losses there and then. Poor Sitch shall have to find another label to embarrass and ruin!
The weekend is here and the sun is shining. No excuses for staying in, make some plans for tonight now!
